Some lines from my review of Knowing, starring Nic Cage, from when it came out at the cinema:
'Knowing does let itself down though. Potential endings come and go, with the flashier ultimately chosen in favour of the intimate. That's a mistake - dodgy endings stick in the mind a long time, even if the rest of the movie is pretty awesome.'
The quote on the front of the DVD:
'Awesome' James King, Radio 1.
That, readers, is how film companies work.